As of February 1, Greiner concentrates its foam production strengths. In order to create a competitive edge, the six business areas in Greiner’s Foam Division have been unified under a joint umbrella brand. The main aim is to be able to offer a complete range as a full liner in the foam production field and thus become the market and technology leader.
Pooling is currently the watchword with regard to Greiner’s foam production capacity. For if until now this consisted of the six individual business areas formed by Eurofoam, aerospace, Multifoam, Perfoam, PURTEC and Unifoam, which respectively supplied differing product areas, in future the intention is to generate a strong market impact through a shared corporate image.
With NEVEON a full liner has been created, which is oriented towards the lifestyles of end customers, uses important synergies and focuses on sustainability. During recent months, the operational organization of the Greiner Foam Division to date has been restructured into the three “Living & Care”, “Mobility” and “Specialties” business areas.
Oliver Bruns, the NEVEON CEO, has thus put the foam group on a new footing. “This fundamental change means that NEVEON can now offer everything relating to foam production, from solution development to implementation, and hence virtually any item that can be manufactured using this material. This represents both a significant USP and a considerable competitive advantage.”
Axel Kühner, the Greiner AG, agrees, “The move towards a leading global integrated foam group is both wise and important for the retention of market competitiveness. In the coming years NEVEON will serve as a strong partner for foam and as a full liner will possess a clear edge in the market.”